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014 The art of growing a business

Growing your business is an art. It’s all about creativity, idea generation and implementation, playing with your product’s colours and designs, applying new techniques to offer services, and much more. During the first few years, entrepreneurs find it quite difficult to boost sales, develop customer trust and satisfaction and grow their businesses. However, there is no need to worry as good things always take time. For every entrepreneur, customer should be the main priority, and how to benefit from a customer is the key to growing your business. Here are some of the techniques you can use for your business growth.

Bring Back Your Existing Customers

Making new customers can take time. However, previous customers can be recaptured easily. Customers who have purchased your product or service will likely come back again. Therefore, focus on improving customer retention. Offer amazing deals, discounts, and memberships to your existing customers. Please make sure they are satisfied with your product or service. For example, when customers purchase products from metro shoes, the company asks for their phone number or email to deliver promotional messages. So, whenever there is a sale, the promotional message will be sent to the customer, making him want to come back to purchase more.

Provide Excellent Product/Service and Develop Friendly Relations with Customers

Offering an excellent service is extremely important; however, having good relations with customers is equally important. This develops a level of trust and satisfaction among the buyers, causing them to deliver a positive word of mouth (WOM). Feedback then is provided to the company either directly or on online platforms, including e-commerce stores, shops, Instagram, Facebook, YouTube, Linkedin, Reddit, Tumblr, etc. Those feedbacks and the WOM helps spread positive information regarding a company, making the company earn new customers.

Less Investment and High Return

The best strategy to earn more profit is by spending less and earning more. This technique will help save more money, resulting in a profit. To grow your business, make sure you know where your money is going. Cut down unnecessary costs, including entertainment expense, vehicle cost, insurance cost, advertisement cost, etc. For example, you want to start a food business, and you take a large area on rent to develop your restaurant. This is a new restaurant, and it will take some time to establish; however, you would be bound to pay high rent every month. Instead, you can take a small area or start a food business from home: less investment and high return.

Advertise Through Social Media Platforms Nowadays, everything is becoming more digitalized. People have decreased the usage of televisions, magazines, and newspapers. Now everything is online such as Netflix TV, e-magazines, and e-newspapers. Therefore, to advertise your products, get digital. Start by making your pages on social media (Instagram, Facebook, Twitter, TikTok, Snapchat, etc.) and promote your products or services there through SEO and WOM. Social media helps in earning more customers. Also, make your website and use SEO to rank it on the first page of Google. This will help you target more customers, bringing you more sales, and increase business growth.

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