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029 Social media pitfalls

Social media marketing is a valuable marketing tool for businesses now. It’s one of the best methods to boost understanding and link with an audience and allow you to grow your business and generate leads. Therefore to offer your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid.

Not having a technique: Social networking must be treated as virtually any marketing effort you undertake — starting first and foremost with strategy. Many firms jump into social media marketing with no real strategy or gameplan. They’re doing social media marketing, but their overall efforts are disjointed and lacking direction and focus. Proper strategic preparation is critical towards your social media marketing’s success and should function as the foundation of all you do. Be certain to align your social media efforts with your overall online marketing strategy, and set quantifiable goals and KPIs to gauge success. 

Being on EVERY social media marketing channel: Suppose your firm attempts to be on every popular social news channel, especially as you’re just beginning to build out your social networking presence. In that case, you will finally spread yourself too thin and become overwhelmed. All social media channels don’t make sense for every business and each industry either. Begin with just one or two social media channels that fit most readily useful your firm and audience. LinkedIn is a great place to begin for most B2B organizations since it is an expert networking channel. Once you are comfortable and acquire a frequently posting rhythm, you could start to grow with other channels because they make sense. 

Inconsistency: Another mistake to avoid is establishing a social media marketing account and leaving it dormant for several days, if not months. One method to prevent this is to devote an employee to managing your firm’s social media and make sure they post regularly every week. The mere activity of staying active is key to building your following and increasing brand understanding. To keep consistency, create a content calendar that plans out your firm’s posts on each platform in front of time. Having a plan helps you save time, keep up regularity in posting, and increase familiarity and engagement from your new followers.

Using social media as a sales platform: While social media is beneficial for building your company and engaging with your audience, it is not the area to loudly pitch your firm’s services. People will begin to keep your page and unfollow you if you only sell. Social media creates an informal space for yourself to display the business culture and share thought leadership. Sharing industry articles and blog posts will provide value for supporters while also maintaining them engaged with your business. And while thinking by what content your followers wish to see, remember that it differs depending on the platform. The content your company posts on Instagram should be somewhat different from LinkedIn.

Leaving all the work to a trainee: While it’s okay for fresh interns to help execute your social media, somebody from management must be driving the strategy, preparing and content. If not, then your firm’s social media advertising can quickly become unaligned with your brand. Just like you would not send an intern alone to a tradeshow or press conference to represent your company, you should not have them post content online without someone overseeing them with strategic guidance and oversight either.

Not engaging with others: To achieve success and build a following that matters, you need to be social! Share other firms’ posts on Facebook. Ask questions. Answer questions. Retweet. Share articles. Thank individuals, for retweeting your posts. Like others’ articles. Look closely at trending topics, industry hashtags, and precisely what prospective consumers are publishing. 

Not tracking analytics and KPIs: Why set KPIs and measurable objectives if you don’t track the results? Treat social media just like other marketing activities and properly measure your goals. Simply tracking the number of fans or supporters isn’t a sufficient indication of success. Be sure to help keep a close eye on your in-platform social media analytics such as Facebook Insights and LinkedIn Analytics. There are also plenty of third-party social networking tracking tools to measure its success and gain additional brilliant insights. For example, Google Analytics is a terrific way to track exactly how much internet site, blog, and page traffic your social media channels generate. When a visitor lands on a lead-generating website landing page from social media, it could move from precisely what is nothing more than a fan or follower to an actual lead or possible customer. That’s where analytics can help prove the actual value of one’s social media efforts by keeping track of social-to-visit-to-lead metrics.

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